Embedded · Four platforms, up to three accounts · $6,000 a month
A senior paid-media lead on your team, without the headcount.
Embedded runs Google, Microsoft, LinkedIn and ChatGPT ads across up to three accounts or business units, up to $75,000 a month in media. Biweekly working calls, a quarterly review with leadership, and a reply the same business day.
23 years in enterprise search · Google Partner · [NEED: a multi-account result or a named client]
Which program?
One Google Ads account and a lead funnel you trust: Managed. A CRM with lead stages and more than one platform worth running: Connected. Several business units, or a team that wants the operator in the room every two weeks: Embedded. Still unsure? The strategy call ends with a written recommendation either way.
Who it’s for
Companies with several business units, regions or brands, each with its own account or budget. A marketing team that wants a senior operator in a working session every two weeks and leadership that wants a quarterly read on what paid media is producing. Media between $30,000 and $75,000 a month across accounts.
A poor fit: a single account that simply spends a lot, which is better served by Connected, and companies looking for a fractional CMO. Embedded is an operating role, in the accounts every week.
What’s included
Everything in Connected, plus:
- Up to three accounts or business units under one manager account, with shared negatives, cross-account budget moves and one view of the whole program.
- All four platforms, with ChatGPT ads included rather than counted as one of three.
- Biweekly 45-minute working calls. The agenda is the ledger: what the model proposed over the last two weeks, what shipped, what was turned down and why, and the next two weeks’ plan.
- A quarterly executive review. Pipeline and cost per opportunity by unit and channel, what to fund next quarter, and what to stop.
- Same-business-day response on email or Slack [NEED: confirm Slack].
- Onboarding staged one account at a time so each gets the full audit and rebuild.
How it runs
- Weeks 1 to 2: audit and tracking repair on the first account; CRM stage definitions across all units.
- Weeks 3 to 8: rebuild and launch the remaining accounts, one every two weeks [NEED: confirm staging].
- Months 2 to 3: offline imports live across units; bidding moves to stage value.
- Ongoing: biweekly working calls, monthly reporting by unit, quarterly executive review.
Pricing and terms
$6,000 a month, plus a one-time $6,000 setup billed with the first month.
Month-to-month, 30 days’ written notice. Setup is waived on a six-month prepay. A $500 account review is credited against setup.
More than three accounts, or media above $75,000 a month for two months in a row, is quoted separately.
Questions
Before you book.
Why biweekly?
At three accounts and four platforms, a month is too long between decisions. Two weeks is long enough for a change to show in the data and short enough to act on it.
Is this a fractional CMO?
No. It’s an operating role: the person on the calls is the person in the accounts. Strategy questions about positioning, pricing or team belong with your marketing lead; we bring the paid-media read to them every quarter.
Can the accounts be in different countries or currencies?
Yes. Each unit gets its own structure and budget; reporting rolls up in one view [NEED: confirm currency handling in reporting].
What’s in the quarterly review?
Pipeline and cost per opportunity by unit and channel, the decisions taken and the ones declined, and a recommendation for next quarter’s budget. Forty-five minutes, written summary afterward.
Can we add a fourth account?
Yes, quoted on the account’s size. The fee stays flat for the three in the program.
Book a 30-minute strategy call.
We’ll walk through your account structure and tell you how we’d stage it. If Connected would do the job, we’ll say so.